Current:Home > FinanceAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -Prime Money Path
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
View
Date:2025-04-25 20:12:10
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (12)
Related
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- NYC issues vacate orders to stabilize historic Jewish sites following discovery of 60-foot tunnel
- Double Big Mac comes to McDonald's this month: Here's what's on the limited-time menu item
- Efforts to restrict transgender health care endure in 2024, with more adults targeted
- Juan Soto to be introduced by Mets at Citi Field after striking record $765 million, 15
- Taiwan presidential hopeful Hou promises to boost island’s defense and restart talks with China
- Adventure-loving 92-year-old Utah woman named world's oldest female water-skier
- $100 million gift from Lilly Endowment aims to shore up HBCU endowments
- Nevada attorney general revives 2020 fake electors case
- Chicago struggles to shelter thousands of migrants, with more arriving each day
Ranking
- Skins Game to make return to Thanksgiving week with a modern look
- Report: ESPN used fake names to secure Sports Emmys for ‘College GameDay’ on-air talent
- Alabama's challenge after Nick Saban: Replacing legendary college football coach isn't easy
- NYC issues vacate orders to stabilize historic Jewish sites following discovery of 60-foot tunnel
- Meta releases AI model to enhance Metaverse experience
- Hollywood attorney Kevin Morris, who financially backed Hunter Biden, moves closer to the spotlight
- Todd and Julie Chrisley Receive $1 Million Settlement After Suing for Misconduct in Tax Fraud Case
- Ava DuVernay shows, 'Gentefied,' 'P-Valley' amongst most diverse on TV, USC reports
Recommendation
IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
Efforts to restrict transgender health care endure in 2024, with more adults targeted
Intimidated by Strength Training? Here's How I Got Over My Fear of the Weight Room
15 Secrets About the OG Mean Girls That Are Still Totally Grool
Charges tied to China weigh on GM in Q4, but profit and revenue top expectations
US applications for jobless benefits fall to lowest level in 12 weeks
Researchers identify a fossil unearthed in New Mexico as an older, more primitive relative of T. rex
Pizza Hut offering free large pizza in honor of Guest Appreciation Day